How to Get More Clients by Increasing Your Sales ConversionJan 11, 2021
In this article I will analyse only the sales process to help you find out what could be reasons why your potential clients don't buy from you. And most importantly to turn it around and use it for your business success. I will take for granted that you have your ideal potential clients in front of you when you present your offer. To get this part right, is the role of your marketing strategy and execution.
#1 It's Desired Product / Service
Let's presume that you are talking to the right prospect who needs your product or service. The reason why you are not closing enough sales might be that you are failing to inspire your potential client enough to buy. Remember, people don’t buy because they need something, they buy because they WANT something. In your products, look at your packaging. In presenting your services, talk more about the desired outcome and all the advantages for the client when achieving it.
#2 It's Your Trustworthiness
Your potential client will not buy FROM YOU, unless their trust you. There are several components of this trust. First, trust in your capabilities. Do they trust you that you are the right person to deliver the results they want? Before you present your offer, you should take time to give them confidence in your capabilities either by showing your experience, for ex. recommendations of your previous satisfied clients. In some countries your expertise, titles, position are equally important. The second component is your reputation, here read also reputation of your company and country of origin. And the last component, the most important one, is to trust your intentions. Even if your potential clients believe in your capabilities and you have an excellent reputation if they think that you are manipulating them just to close your sale, you have lost. Authenticity is the key in sale and life.
#3 It's the Confidence of Your Client
To Your Success!