Your Guide to Achieve Your Expert Business SuccessDec 08, 2020
Anybody can be a successful business owner but not everybody will be one. And the reasons might be different than what you think they are.
I want your success more than you can imagine. For you, my friend, and for the world, because our world needs experts like you, who are brave and ready to fill the gap where there is one. For you, who made the decision to make a difference in the world by making it a better place to live in.
Here’s what I want you to know and do:
#1 Know your "Why"
Building your first business is not easy. It wasn’t for me and it wasn’t for the millions of other business owners who started their venture just like you. But struggles are part of the game. No one ever achieved greatness without any struggle. Those who hate struggle, or fear it, end up complaining, losing motivation, and quitting… and… THAT’s not YOU!
When you know your "why", overcoming obstacles will be easier.
Why you want to have your business?
When you have a WHY that is bigger than you, it will be the motivator for your actions. Start a day with your WHY, visualise your success and set a goal for the day. Be thankful for every progress, even the smallest, but one that leads you in the right direction.
#2 Get clarity on who you want to serve
Business is about serving others. However, you cannot serve everybody. You have to niche down. Whom do you want to give your time and energy?
Choose well, as you should love and care for your customers like you do for your family. Otherwise you will feel your business as a workload and not as a vocation. And your prospective clients will feel it too. The intention matters.
#3 Don’t do everything by yourself
You cannot be an expert in everything. Even if you feel that you don’t have money to buy other people’s time and experience, there are other possibilities how you can outsourcing. And you should.
- You can defer the payment;
- you can partner with somebody;
- you can exchange services with other business owners by offering what you are good at in exchange what you hate to do or don’t know how to do;
- you can borrow to invest or
- ask your future clients for advances.
They are plenty of ways to choose from, this is not an end list.
As one Chinese proverb says: “If you want to go far, don’t go alone.”
#4 Sales Skills and Special Knowledge are equally important
To have an expert business, you have your expertise. Something you know more about then others. Usually is our expertise also our passion, which became our calling. But we have to master a sales process as well. If not, our calling, gifts or expertise will stay just our hobbies and not a profession and our business will go bust before it took off.
This should not scare you. “Selling” is a skill like any other and like all skills, it can be learnt and mastered with practice. Without learning it properly, you might either appear too aggressive or too shy. With the right techniques and the right intention, selling will become enjoyable and rewarding.
#5 Believe in Yourself and Your Offers
Believing in yourself is the key. If businesses fail, mostly it is because their owners didn’t master their mindset. And I don’t want this to happen to YOU.
Believing in yourself means many things.
Trusting your intuition. Overcoming your fears and mastering your emotions and feelings. Having positive attitude. It is not always easy, but it is necessary. Many successful people use affirmations and other forms of neuro-programming.
It is also understanding yourself well to acknowledge what your strengths are and what you need to learn or delegate.
#6 Don’t be alone
I found that one of the toughest things of being a solopreneur is to be on your own. When you work for somebody else, you are part of the team. Now, you are alone: you are making decisions alone, you are struggling alone and also enjoying your success alone. But human beings need to be connected.
Yes, they are our dearest ones: our friends and family. But it’s not the same. They do not always understand what we are going through, let alone being able to give us a professional advice. While it is important to inform your family and friends about what you do to avoid creating a distance between you and them, it is impossible to ask them for full understanding or advice.
For these things you need a business owners’ community. To learn from those who have been where you are. To share your struggles, ask for support but also share your successes.
To Your Success!